| 
 
 | 
Join 100+ readers in learning the Art of Rhetoric: Timeless Techniques of Persuasion that helped history's giants navigate courtroom politics, win wars, and build civilisations.
The Rhetorician Issue #x The Lost Art of Rhetoric: How Rhetoric Shaped the West First things first... I'm considering moving fully to Substack. The aesthetics seem better. What are your thoughts? Write back to me and let me know. Now read on! Imagine standing in the Athenian agora, 5th century BC. A crowd gathers as Pericles rises to speak. No microphone, no teleprompter—just the power of carefully chosen words, rhythmic cadence, and the ability to move hearts and minds. This was rhetoric at...
The Rhetorician Issue #19 Ethos (4/5) : The Day a Monster Became a Leader credits : Pinterest Picture this: A world war is about to begin. Five nations that have spent generations slaughtering each other must suddenly fight as allies against an existential threat. Hatred runs deeper than memory. Trust is a foreign concept. The coalition is doomed before it starts. Then a 19-year-old king steps forward to address the largest military gathering in history. He was once a living weapon—a boy...
The Rhetorician Issue #18 Ethos (3/5) : When Ethos Shifts the Crowd AI generated image of Mark Antony giving his best known Shakesperean speech : "Friends, Romans, countrymen, lend me your ears." In Shakespeare’s Julius Caesar, there’s a scene almost every literature student remembers: Mark Antony standing over Caesar’s body, addressing a restless Roman crowd. Antony wasn’t just anyone in Rome. He was Caesar’s closest ally, a decorated general, and a man whose loyalty to Caesar was well...